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Global Designer Spotlight: Quier from Santa Fe, Argentina!



Quier at Buenos Aires Fashion Week Spring/Summer 2014

Quier at Buenos Aires Fashion Week Spring/Summer 2014



The Heritage of Haute. 


By: Hina P. Ansari




QUIER co-founders and co-designers, Silvia Querede came from Pergamino, in the Province of Buenos Aires and Noeli Gomez came from Rosario in the Province of Sante Fe. Their love for fashion, style and the cut brought them to Rosario School of Design in Rosario,  Santa Fe where they both studied Fashion Design. Both realized their love for theory as well as for style, after having worked in the academic fields, both ladies decided to take their passions and really execute it in the world of design. Fresh from showing their Fall/Winter 2013-14 show, which recently was presented at Buenos Aires Fashion Week, we wanted to find out their secret to their runway success, and how their stories of every day can be the fuel for their creative fire.

L-R: Designers, Silvia Querede & Noeli Gomez

L-R: Designers, Silvia Querede & Noeli Gomez




What made you decide to get into the fashion business?


For taste, affinity, need to express our views. For the love of design and to our profession.



How did the partnership begin?


We have been teacher and student in Fashion Design career in Educational Institution (Rosario School of Design) after a while working in academia we decided to make a first collection, and from there to now we constructed a path of research and sustained growth.



Who inspired you when you were just starting out?


In the beginning we have sought QUIER identity traits, we seek new morphologies working with dummy our involving line. We experimented with new textile working modules and restoring old textiles and industrial waste. At first we worked on the constructive identity, that is, in our own way of doing.


We are inspired by the opportunity to express and make known the world around us.



Who inspires you now? 


Our ideas are born in daily experiences and conversations, anchored to the imaginary and our reality. Looking in family origins are tied to our life story.

“Fragto”, the last collection (Autumn / Winter 2013) speaks of the heritage of our immigrant ancestors: Spanish, Italians and Syrians.



Quier Fall/Winter 2013

QuierFall/Winter 2013



Has your sources of inspiration changed in any way?


The sources of inspiration have not changed but are expanded from our conversations and our research. This work produces a Quier DNA confirmation.



What part of the day best inspires you?


The early morning with the energy of the beginning and closed at night silence and stillness.



From where do you gather your inspiration?


Looking for the personal coincidences. We have a common language and a similar way of looking at the design.



What is the story board/inspiration behind your latest collection for Autumn/Winter 2013?


This collection Fragto is about encountering the signs that identify us as habitants of cities, towns populated with migration flows during the first decades of the last century; immigration has enriched us by the many cultures living since then.


Quier Fall/Winter 2013

Quier Fall/Winter 2013



What makes the fashion scene in Buenos Aires so unique?


We believe that Argentina is a land where many cultural wealth, perhaps because of the mix of cultures that immigration contributed, was also provided in the diversity of readings and in that alternation. In the variety of scenarios lies the peculiarity and the fashion scene thrives on it. There is a growing trend called Author Design, which is a way of thinking design and dress from the place we live, reflecting and telling our story, and expressing our views. Seeking identity in everything we do.



How does (if it does) the Argentinian fashion consumer from Buenos Aires differ from other consumers?


We are not experts in this type of analysis, we believe that in Argentina, more and more consumers are looking to differentiate themselves, looking for alternatives and creativity in well-prepared proposals with constructive quality, competitive prices and added value differential of Design.



What makes the Argentinian woman/man unique?


Their Argentine essence. The mixture of immigrants’ races and overlapping cultures favor the particular and unique character of native elegance.



What are the challenges of the Buenos Aires/Argentinian fashion scene?


The scene of Fashion and Design in Argentina is developing and growing recognition. Broadcast platforms are becoming more numerous and better produced. Starts being visible a national network of designers with strong ability to work with discipline and seriousness for Argentine Design and their insertion in international markets. The challenges are related to out into the world to show everything we have to give, and in our Fashion Week we participated in the international calendar of shows.



Quier Fall/Winter 2013

Quier Fall/Winter 2013



How does social media play a part in your overall branding?


They are very important, they gave us visibility and support to communicate our work. We are always very grateful because we have been highly respected by the specialized media.



What advice would you give to up-and-coming designers and design students who are interested in following this career path?


That they mustn’t sink … that is a path with many ups and downs but the persistence in what we believe becomes multiplied in achievements. Never stop being hungry curiosity to investigate and express their own.



What is the best advice you’ve received and still treasure today?


Always be faithful to their sense and their beliefs, making it nothing can fail.



You can connect with the designer in the following ways: 

Info de contacto:

Estudio / showroom : Pte. Roca 1305 PB

Telefóno +54 341 679 11 06


Facebook: QUIER

facebook: Quier Rosario

Twitter: quierargentina


Runway photography courtesy of Buenos Aires Fashion Week; Portrait photography courtesy of QUIER 

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