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Global Designer Spotlight: ULA from Melbourne, Australia


ULA from the Wag It Collection

ULA from the Wag It Collection

 

 

Upper Left Arm: Good Vibrations and Daggy Dancing.

 

By: Rebecca Martin

Copenhagen, Denmark

 

Having witnessed one of their presentations at Melbourne Bike Fest late last year, I can personally vouch for the good vibrations coming from new Melbourne label Upper Left Arm. With tonnes of charm and a playful approach to fashion the good vibes are bound to be contagious.

Upper Left Arm, or ULA, are all for embracing your inner dag, for adolescent awkwardness, teen romance, pop culture of the 80’s and 90’s, and above all — fun. Into their second season, the designers represent down to earth, light-hearted fashion and a refreshingly DIY attitude that we seem to be seeing more of in recent times.

 

ULA

ULA

 

Jac Edy and Kasia Tons, the designers behind ULA, met while studying textile design in Melbourne. An opportunity to put on an exhibition during fashion week in 2010 brought them together to collaborate on the project, resulting in a collection of 9 elaborate costumes; a tribal-esque explosion of colour and pattern.

 

ULA Roo Collection

ULA Roo Collection

 

ULAs’ two collections to date continue to hold strong to ideas from this very first collaboration, refined to a more wearable form, but still with all the playfulness the ULA spirit embodies.

Their debut collection for AW 11 ‘Wag It’ featured mix and match prints and fabrics referencing school and sport uniforms, with stand out jacquard knit jumpers and leggings.

Their latest SS 11/12 collection ‘ULA ROO’ is reminiscent of your nanas kitchen, with a pastel infused colour palette and a retro feel to match. The designers have continued their playful use of prints, contrast colour on pockets and pant cuffs, and comfort and wearability of their designs.

FYI – ULA is 100% designed and made in Melbourne.

Find ULA for the guys at Comeback Kid and for the ladies at Fat.

 

*Rebecca is a freelance writer and fashion designer from Melbourne, Australia, currently based in Europe. You can catch her thoughts on her blog: http://rscm.tumblr.com

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