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Global Designer Spotlight: Marina Makaron from Moscow, Russia


 

Marina Makaron Moscow Fall/Winter 2013-14

Marina Makaron Moscow Fall/Winter 2013-14

 

 

From folklore to fashion. 

 

By: Hina P. Ansari

 

Having spent her formative years in Moscow, college in America and then completing her masters in London and Moscow, it’s now wonder that designer Marina Makaron is intimately familiar with the fashionable demands of the savvy Russian consumer in her homeland as well as that of her American counterparts. Her line Marina Makaron Moscow is based both in Philadelphia and in Moscow and she recently showcased her Fall/Winter 2013-14 collection at Russian Fashion Week. Not only did we note this designer as one our favourites during our coverage of the collections (check out her entire Fall/Winter 2013-14 collection here), we also had the chance to chat with this energetic designer about her love for Russian folklore and the fashion sensibilities of the Russian woman.

 

Designer, Marina Makaron backstage at Russia Fashion Week Fall/Winter 2013-14

Designer, Marina Makaron backstage at Russian Fashion Week Fall/Winter 2013-14

 

 

What made you decide to get into the fashion business?

 

I always wanted to do fashion, I was more keen to do interior décor but my business background threw me into ready to wear.

 

 

How did it flourish into your own business?

 

I started on my own as a hoby and slowly, after realizing that whatever I was doing brought people happiness I grew it into serious business.

 

 

Who inspired you when you were just starting out?

 

Love. A dream. My LSE dissertation.

 

 

Who inspires you now? 

 

My past. My son. People and doo wop music of 50s. The sound of the trees when no one is looking, the beat of the tires when the city is too busy.

 

 

Backstage at Russia Fashion Week Fall/Winter 2013-14

Backstage at Russian Fashion Week Fall/Winter 2013-14

 

 

 

Has your sources of inspiration changed in any way?

 

It did. I used to focus on Eastern European imagery, folklore and historical icons and now I transformed into abstract art. I still stay true to my roots of color and folklore but I try to take a seasonal spin of it.

 

 

What part of the day best inspires you?

 

Early morning! Like 6am! I am a late night animal as well but when I do have the chance to wake up early I wish I would do it on daily basis.

 

 

From where do you gather your inspiration?

 

From the whispers of the surroundings. From what has not been born yet wants to breathe, I try to feel the land around me and portray it on a paper.

 

 

What is the story board/inspiration behind your latest collection for Autumn/Winter 2013?

 

It started out as Lordress of Hearts and as my every collection grew into something more. I refuse to be ridged to an idea and I let my collection develop peaking at the fashion show, like a play. And one of the viewers noticed it was like “rich cry as well’, and I think that is a perfect explanation. Golden tears, abundance of color to nostalgic melody, Victorian based details mixed with modern simplicity, excess yet melancholy.

 

Marina Makaron Moscow Fall/Winter 2013-14

Marina Makaron Moscow Fall/Winter 2013-14

 

 

I love your pieces. It’s such an incredible array of colours and textures. As per the press info it says that your motivation was the Eastern European sensibility and Russian folklore. Can you expand on that design philosophy?

 

I was writing my first dissertation and I came up with an idea that we, Russians, former Soviets are more than D&G, we can embrace our own. I was right, when I came out many of the leading brands released lines with Eastern European accents. It’s such a large piece of history of such a large piece of land, it was about time someone did it.

 

 

I also feel that your collection has a bohemian spirit to it? Am I wrong?

 

No, right on. I was always into stile but never into “it” fashion. Subconsciously I tried to go against the current trends and invent my own. I always loved color, freedom of movement and expression.

 

 

How do you unwind?

 

I disappear. Go in the country. Watch a movie, have  a glass a wine. Distract myself from the big city so I can see it anew.

 

 

What makes the fashion scene in Russia so unique?

 

Their ability to always be on point. Fabulous. Fashionable. Amazing, even if they are picking up their groceries.

 

Marina Makaron Moscow Fall/Winter 2013-14

Marina Makaron Moscow Fall/Winter 2013-14

 

 

How does (if it does) the Russian fashion consumer differ from other consumers?

 

Russia is a huge piece of land and when I talk about a Russian consumer I mean a global city like Moscow. That consumer is less price sensitive as it is quality (where it’s made, from what, trend accurate, from where…).

 

 

What makes the Russian woman/man unique?

 

Always being fabulous. The best trends, quality, style. Looking clean and on point. And when I say clean I do not mean a shower, I mean, fashionably impeccable.

 

 

What are the challenges of the Russian fashion scene?

 

Being stuck in the west. Not being open to identity.

 

 

How does social media play a part in your overall branding?

 

I am the child of the 21st century, social media is my life. I’m honest and I don’t care how many likes I get, but I do care about sales and collaborations, which I get plenty.

 

Marina putting the final touches during her Fall/Winter 2013-14 presentation

Marina putting the final touches during her Fall/Winter 2013-14 presentation

 

What advice would you give to up-and-coming designers and design students who are interested in following this career path?

 

Be prepare to invest your life. In this business it’s about time. And when I mean time, I mean you have the talent, the finance, the stamina and the special product to get to the new horizons.

 

 

What is the best advice you’ve received and still treasure today?

 

Don’t half anything. Better not to do than to glue with both left hands. When you do something pretend there is someone watching and judging, always.

 

You can connect with the designer in the following ways:

Facebook http://www.facebook.com/mmmakaron

Twitter https://twitter.com/makaronm

Sales http://www.mmmakaron.com/english

Instagram http://instagram.com/mmmakaron#

Site http://marinamakaronmoscow.com/

 

Behind the scenes photography courtesy of Marina Makaron Moscow

Runway photography courtesy of Russia Fashion Week 

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