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Feature: Zalora shakes up Asia’s online shopping space




The latest player in e-commerce is giving Singaporeans a bang for their buck.


By: Audrey Kang



In the digital age, there’s no way to avoid the lure of the internet. Connecting with friends, catching up on the latest news and now shopping!


Enter ZALORA, an up and coming online retailer that’s set to shake up the shopping scene in Singapore. The ultimate shopping space, ZALORA.sg brings an incredible variety of international and local fashion brands to Singapore’s shoppers amidst unprecedented levels of convenience.


So how does it all work?


Meet Meghna Mistry, one of the many people involved in bringing amazing products to ZALORA’s shoppers. Having worked with Selfridges as a fashion buyer for 6 years prior to joining ZALORA.sg, Meghna is truly a chameleon of the industry. She’s worked in menswear, womenswear and home décor. You name it, she’s probably bought it!


She is one of the key fashion buyers for what is to be the biggest online shopping sensation that Singapore has ever seen.







Buying things isn’t as easy as you think, and Meghna is a great example. Her day starts with browsing Style.comand Women’s Wear Daily to for a daily download on the ins and outs of the fashion scene. It’s not all fun and games though — she has to sit through a demanding day of meetings with various other departments on discussing the latest seasons and trends, editorial features, sometimes even dissecting numbers when she reviews sales figures.



From keeping up with the latest style trends to conference-calling global brands, it’s all in a day’s work in the life of Meghna.



Zalora's Sass & Bide product page

ZALORA's Sass & Bide product page





Of course, established brands like Jeffrey Campbell and Sass & Bide have a place on the site, but the best part is that ZALORA’s offering includes emerging Asian designers, giving talented designers in the region exposure to fashionistas in Singapore.




Singaporean womenswear label, alldressedup on ZALORA

Singaporean womenswear label, alldressedup on ZALORA



Online shopping may have been around for a while here, but skeptics are still cautious. The payment options available on ZALORA.sg promises to debunk all urban myths of online shopping. Their unique “Cash On Delivery” option in particular allows shoppers to pay up only when they get the goods. And don’t forget, they offer free shipping and returns!



With such great deals, what more can we ask for?


*Singapore born and bred Audrey is a full time Media student and unabashed bookworm. Also has an unhealthy love for shoes (unhealthy for her wallet, anyway!) and an inclination to wandering around observing people, besides her love for New York City and wishing to make it her home someday.http://coloredglasses.blogspot.com

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