Feature: Velez Leather F/W 2013 from ColombiaModa 2013
By: Hina P. Ansari
As part of Colombia Moda 2013 in Medellin, Colombia one of the city and country’s revered leather company, Velez Leather Company presented a pretty flawless Fall/Winter 2013 collection. This Colombian company, founded in 1986, and prides itself on keeping the entire production process strictly in Colombia, presented a fabulous collection including slick shoes, gorgeous stenciling and embossed work in their handbags and that fantastic punch of teal and oxblood through out. Velez Leather’s tag line is “for Leather Lovers” brought that much needed adoration for edge and elegance to the Fall/Winter space. After the show, I caught up with Nadia Ramirez, Velez Leather’s cool hunter to tell us more about this nationally revered brand. *scroll below for the complete runway photos*
What is your storyboard for Fall/Winter 2013?
The principal trend for the F/W 2013 collection is “dark”. The principal material is leather. We want to show punk and grunge but we also wanted to use velvets, rivets, chains and metal accents. [The use of] a lot of black with gold and teal and oxblood is very important. We use combinations to create a sophisticated and dark collection. We wanted to show a very feminine, power [that is] aggressive and feminine. And of course she’s a leather lover.
I thought the accessories were very well put together. Does accessories play a big role in Velez’s world?
We always do shoes, belts and bags and we wanted to show to the people that Velez can create all sorts of things from leather. Even the necklaces are made from leather. Because we are leather lovers we want to show our customers a leather lifestyle.
What do you hope people take away from Colombian Fashion Week?
We work with love and passion. Colombia has a lot of things to give to the world. Colombia is full of passion. We have the [cattle], the tannery, the factories to make great quality products.
What makes Colombian designers different?
We are passionate and we want to show our culture. It’s a mix between our culture and the global trends.
Photography courtesy of ColombiaModa 2013