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Photo Feature: “Urban Edge” from NingBo, China



Shot on location at NingBo, China, Beijing & Shanghai-based photographer, Yocky Zhang brings to us this fabulous photo shoot (see photos below), revealing the interplay between urban elements and China’s natural essence.

 

 

The story in Yocky’s own words:

This shoot was for Chinese fashion designer Helen Lee. Here we used  mainly black & white or single [solid] colour pieces [which all  have] heavy wool material to create a new impression. The location is also used to match the strong images.”

 

 

 

Photoshoot for designer Helen Lee by Yocky Zhang

Photoshoot for designer Helen Lee by Yocky Zhang

 

 

 

Photoshoot for designer Helen Lee by Yocky Zhang

Photoshoot for designer Helen Lee by Yocky Zhang

 

 

Photoshoot for designer Helen Lee by Yocky Zhang

Photoshoot for designer Helen Lee by Yocky Zhang

 

 

Crew Credits: 

Photographer: Yocky Zhang

Client/Fashion Designer:  Helen Lee
Styling:  Baiba Ladiga
Hair  & Make Up:  Tang Chetkul
Model:  Grace Gao 

 

 

*Yocky is a Shanghai-based photographer who extensively travels between Shanghai and Beijing. Before grabbing the lens, he worked as a copywriter for six years. Now he captures stunning images for various high profile clients including NIKE, Adidas and Absolut, and has had his editorial works seen in such notable magazines as Architectural Digest China, GQ China and  Marie Claire China.  You can check out his site at http://www.yockyzhang.com

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