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Feature: Tramando Casa Matriz from Buenos Aires, Argentina


Tramando Boutique

Tramando Boutique



Here’s one boutique which just bustles with fashion.


By: Sophie Lloyd

Buenos Aires, Argentina


Buenos Aires is home to a bevy of unique boutiques but if there’s one that stands apart from the fashion pack, it’s Tramando Casa Matriz.


Tramando A/W 2012 collection

Tramando A/W 2012 collection


The best way to describe luxury Argentine brand Tramando would be in designer Martín Churba’s own words, “Ludic chic.” And Tramando’s flagship boutique or “Casa Matriz” is as playfully stylish as the clothing itself. Sitting on a leafy street in Buenos Aires’ ritzy Recoleta neighbourhood, the modern, spacious boutique resides in an old French mansion complete with a leafy secret garden out the back. The converted space combines art with fashion and features the label’s much sought after ready-to-wear collections alongside cutting-edge art installations.


Buenos Aires-based designer and founder Martín Churba’s first discovered his passion for textiles in 1993 at an experimental textiles studio in Buenos Aires. He started out working with famed Argentine designer Jessica Trosman on the namesake label Trosman Churba before launching his own brand Tramando in 2003.


Tramando A/W 2012 collection

Tramando's A/W 2012 collection


The name Tramando translates as “weaving” and Churba likes to play around with textiles, colours and prints in his womenswear collections, pushing the boundaries with experimental weaving, futuristic prints and complex fabric treatments for a look that is avant-garde chic. Think statement pieces with a rock chic edge.


Check them out here: www.tramando.com



Photography courtesy of Tramando Casa Matriz




*Sophie is a UK-born freelance writer and personal shopper currently based in Buenos Aires. To find out more about her, visit www.shop-buenosaires.com 

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One Response to Feature: Tramando Casa Matriz from Buenos Aires, Argentina

  1. [...] collaborated on an art exhibition with Argentine designer Martin Churba of Tramando (read about him here) and they created surprisingly fetching necklaces out of blocks of coloured gel that they melted [...]

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