Home » FEATURES » Feature: SISI Store of Tunis, Tunisia

Feature: SISI Store of Tunis, Tunisia



Sisi Store

Sisi Store

This elegant boutique presents unique treasures for Tunisia’s style savvy hunter.

By: Amel Gaaloul & Moez Achour

Tunis, Tunisia

 

 

It has been a year since SISI Store opened on Habib Bourguiba avenue in Carthage, just a few steps away from Roman ruins, which constitute the hallmarks of the capital’s northern suburb.

 

As Moez and I arrived at the rectangular-shaped store that Saturday afternoon, we were struck by the diversity of the work exhibited, and suddenly felt as though time had stopped.

 

Sandra Fakhfakh, the owner and founder of the concept-store, was waiting for us at the far end of the room, at a white, low 19th-century-like desk designed by Philippe Xiri.

 

Sandra Fakhfakh

Sisi Store's Sandra Fakhfakh

 

Sandra, who studied at the Ecole de Stylisme et Modélisme (ESMOD) and at the Ecole d’Art et de Décoration in Tunis (EAD), had worked in advertising and PR before becoming a curator of young Tunisian fashion designers. Having always had a passion for style and fashion, and many of her talented designer friends deploring the poor visibility their work suffered, she took up, together with fashion designer Salah Barka, to create an outlet to exhibit and sell the works of young Tunisian and, more recently, international designers.

 

In this relatively small yet immensely magical space, customers can enjoy one-piece paintings, clothes, furniture, accessories and jewelery by a collective of artists and brands including DS, by Dorra Sassi, Nadia Griba, Rifka, and Monica Cherait for jemelery and accessories, Berbers, by Fares Cherait and Syrine Boujemaa, Oshy, by Salah Barka, 21 Clothing, by Hafedh Barchouchi, Leila Bouricha, Zeineb Abdelkefi, Blonde or not, by Carole & Fouad Siala, Big and Bang, by Aymen Soussi, and Baligh Meki for clothing, Philippe Xiri, for furniture, as well as artwork by artists Atef, and Brahim.

 

Sisi Store

Sisi Store

 

The store’s customer-base is mainly female, although it is looking at expanding its collection to include items especially designed for men in the search for  “something different,” as Sandra puts if.

 

In a city where everyone knows everyone, word-of-mouth and Facebook have proven to be very efficient tools to promote the store and the events it hosts. Recently, Sandra organized make-up workshops with brands E.L.F. and Gosh. Such events are a great opportunity to gain greater exposure as well as attract new audiences.

 

Sandra’s concept store is certainly unique in its kind in Tunisia, and has become the place to go in Tunis to find unusual pieces, and discover new emerging talents.

 

SISI Store can be found on Facebook. 

 

 

Photography by Moez Achour  

 

British-Tunisian born Amel has lived in Tunis for 5 years, where she works in advertising as well as a freelance editor for www.tunisia-live.net. Together with Artistic Director and blogger, Moez Achour, (www.fashionplaylist.com), they like to wander around Tunis in the search of inspiring places and people that make up the new Tunisian scene. 

 

 

 

Here are more global fashion stories

One Response to Feature: SISI Store of Tunis, Tunisia

  1. I like what you guys are usually up too. This type of clever work and coverage!
    Keep up the fantastic works guys I’ve included you guys to my personal blogroll.

Add Comment Register



Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>