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Feature: Sao Paolo Fashion Week Spring/Summer 2013


 

L-R: Lino Villaventura, Neon, Ronaldo Fraga

L-R: Lino Villaventura, Neon, Ronaldo Fraga

 

 

 

Sao Paolo Fashion Week showcased the sizzling styles for Spring/Summer 2013. 

 

By: Hina P. Ansari

 

Cavalera

“Salvador Rocks”

 

Founded in 1995 by Alberto Hiar and Iggor Cavalera the former drummer one of Brazil’s famous  heavy metal bands, Sepultura. This year they have used a visual feast of various proportions to describe their creative story for this season. With the backdrop of a junkyard in Bristol, poetic images of angels on wagons and of course ending the show with a protest asking for more attention to the Brazilian fashion industry it was sheer inspiration on all sorts of levels. Urban pieces, motorcross, and of course a hardcore declaration of love for the city life were all solid points creativity. Using materials including resin, denim, gauze and silk macramé, this season’s showing  is buoyed by an impressive arrange of interesting silhouettes, luscious layers and an undeniable hard lesson on fearless fashion.

 

Cavalera

Cavalera

 

Cavalera

Cavalera

 

Cavalera

Cavalera

 

Cavalera

Cavalera

 

Ronaldo Fraga

Sunshine proved plenty with Ronaldo Fraga’s collection. A pioneer at Sao Paolo Fashion Week his return this season was trumpeted as a much needed boost to the entire week as fashion fans were hoping he’ll show (as he’s skipped seasons in the past). This time he did not disappoint. With a delicious use of tribal prints, fantastic collection of maxi dresses, overlapping cut tops and layers and layers of easy breezy nature-inspired motifs, it’s no wonder that piling it on — is to say the least — is this designer’s fashion mantra. I’m already loving the print-on-print-on-print take with accessories (love the endless stacks of beads) and fantastic head pieces serving as the cherry on top.

 

Ronaldo Fraga

Ronaldo Fraga

 

Ronaldo Fraga

Ronaldo Fraga

 

Ronaldo Fraga

Ronaldo Fraga

 

Ronaldo Fraga

Ronaldo Fraga

 

Lino Villaventura

Elegance is the word. This collection — which deliberately did not have a theme — was no problem with the fashionistas lining the rows. The clothes spoke for themselves and they spoke in volumes. With fantastically cut evening gowns, mesh shirts for men and of course the playful use of masks allowing the models to really shine with their sultry struts down the catwalk, Villaventura let the models and the clothes tell their own story. Leave it up to the imagination of the watchers. The use of a strong metallic colour theme mixed with jewel tones provided the substance that one requires when making an entrance in the grand ballrooms of the summer soirees of this world.

 

 

Lino Villaventura

Lino Villaventura

 

Lino Villaventura

Lino Villaventura

 

Lino Villaventura

Lino Villaventura

 

Lino Villaventura

Lino Villaventura

 

Lino Villaventura

Lino Villaventura

 

Lino Villaventura

Lino Villaventura

 

 

Osklen

“Endless Summer”

 

Oskar Metsavaht’s collection is a love story for the surf. With this super cool presentation of surfer wear all in sun-kissed shades including bronze, white, sand and in the seductive hue of the Brazilian sunset. With the uses of such a variety of fabrics including linen, neoprene, silk knit terrycloth,  this collection shows off the beauty that can be derived by staying true to nature’s gifts. Most notably the sand and surf.

 

Osklen

Osklen

 

Osklen

Osklen

 

Osklen

Osklen

 

Osklen

Osklen

 

Osklen

Osklen

 

 

Neon

One of the most popular shows during Sao Paolo Fashion Week, was this fantastical flight of fashion which took place on location at Nursery Neon Manequinho Lopes, in Ibirapuera Park. Fashionistas sat pretty among the park regulars including cyclists and boarders and had their own couture garden party. The spirit of the free spirited gypsy,  was ruthlessly unleashed and brilliantly  flowed with whimsy in colours, head dresses and playful lines.  Such fun was undeniable and brought forth the true spirit of summer: the gleeful loss of inhibition.

 

Neon

Neon

 

Neon

Neon

 

Neon

Neon

 

Neon

Neon

 

 

Photography courtesy of Fashion Forward/Sao Paolo Fashion Week

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