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Feature: Profiling fashion blogger Lily Melrose



Lily Melrose

Lily Melrose

 

 

 

This UK-based fashion blogger boasts serious style and substance.

 

By: Andrea Lo
Hong Kong

 

With a large number of prominent fashion bloggers today — many of whom have gone on to enjoy recognition and even careers within the fashion industry and in journalism — it has become fiercely competitive and demanding, but often tremendously rewarding.

 

Lily Melrose, the 21-year-old London-based fashion blogger, has successfully ‘carved her own niche’ by creating two blogs as well as maintaining an online jewellery business. With her stylish writing and keen eye for trends, her blogs have emerged as some of the most popular online, with a ‘cult following within the blogosphere’. Indeed, with nominations of ‘Best Established Fashion Blog’ and ‘Best Blog for High Street Lovers’ (for Cosmopolitan and Company magazines respectively) under her belt, alongside various other features in publications including The Times of London, it is no surprise that she has gained a large fan base in a relatively short period of time.

 

 

Five stone ring mix

Five stone ring mix

 

 

Her first blog, LLYMLRS – a spin on her name without vowels – came into being in 2009 and detailed her original artwork created for a university project. It evolved into a style portal featuring her look-books, personal fashion tips and musings. In 2011, her second blog, ETC LLYMLRS, was launched and comprised of her ‘passions including beauty, lifestyle and showcasing events’ she attended, amongst other personal anecdotes.

 

Small circle style ring, available in 7 colours

Small circle style ring, available in 7 colours

 

 

While admitting that being sent items for free in exchange for endorsement is a ‘perk’ of being a blogger, Ms. Melrose operates strictly on the basis wherein the pieces that are deemed unsuitable, or that she personally dislikes, are sent back. In many ways, her popularity can be attributed to such a practice, as she offers a refreshingly honest take on many fashion trends and fads today.

 

 

Lily Melrose, pictured in TopShop fur coat, Primark top, American Apparel leggings and shoes from eBay

Lily Melrose, pictured in TopShop fur coat, Primark top, American Apparel leggings and shoes from eBay

 

 

Her online jewellery store features such offerings as vintage-inspired oval and square style rings, available in a range of eye-wateringly delectable colours as jade, almond or canary yellow. The allure in the jewellery lies in their versatility; whether effortlessly incorporated into casual daywear, or utilised as a statement piece, the combination of classic colour stones set in silver frames results in much appeal to the fashion lover in all of us.

 

 

For more information on Lily Melrose, please visit www.llymlrs.com.
To shop for the jewellery featured, see www.jwlry.bigcartel.com.

 

 

Photography courtesy of Lily Melrose

 

 

*Andrea was born in East York, Canada, and shuffles back and forth between her native Hong Kong and studying in England. She is currently completing her final semester studying Publishing Media with Communication, Media and Culture at Oxford Brookes University. She is also a contributing writer for The Wild Magazine, a New York-based publication.

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