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Feature: Highlights from Reykjavik Fashion Festival F/W 2013


 

Mundi & 66º North Collaboration Fall/Winter 2013-14

Mundi & 66º North Collaboration Fall/Winter 2013-14

 

Icelandic couture took centre stage at this new fashion fete at Reykjavik Fashion Festival. 

 

By Hina P. Ansari

 

Anderson & Lauth

 

 

Founded in 1934,and noted as the first Icelandic atelier and tailor shop currently has a team of four women who are the brains behind the designs. The art and culture scene are their go-to destinations from which they draw upon for their current collection. Its all about vintage cut, the allure of a golden age of romance and of course the culture.

 

Anderson & Lauth Fall/Winter 2013-14

Anderson & Lauth Fall/Winter 2013-14

 

Anderson & Lauth Fall/Winter 2013-14

Anderson & Lauth Fall/Winter 2013-14

 

Anderson & Lauth Fall/Winter 2013-14

Anderson & Lauth Fall/Winter 2013-14

 

Anderson & Lauth Fall/Winter 2013-14

Anderson & Lauth Fall/Winter 2013-14

 

Ella

 

Ella, established in 2011,  is comprised of a group of talented women who wanted to forge their creative energies into a realm where fashion can also spark dialogue. This season their inspiration is light and its reflective nature. Most notably the designers wanted to acknowledge the economic recession which just passed and that now its time to move forward with ‘grace and mindfulness”.

 

Ella Fall/Winter 2013-14

Ella Fall/Winter 2013-14

 

Ella Fall/Winter 2013-14

Ella Fall/Winter 2013-14

 

 

Ella Fall/Winter 2013-14

Ella Fall/Winter 2013-14

 

Ella Fall/Winter 2013-14

Ella Fall/Winter 2013-14

 

 

Jor by Gudmundur Jorundsson

 

Former head designer for menswear label KORMAKUR & SKJOLDUR, Gudmundur joined forces wit his partner Gunnar Orn Petereson in October 2012 and created this collection. This Autumn/Winter 2013-14 collection is their second to date and has the Icelandic fashion community buzzing about how their stylistic take on menswear is the much needed freshening up that scene needed.

 

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

 

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

 

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

 

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

 

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

Jor by Gudmundur Jorundsson Fall/Winter 2013-14

 

 

Rey

 

Headed by designer Rebekka Jónsdóttir, Rey’s focus is about ensuring that key pieces don’t lose their substantive fashionable contributions to the overall look. Pieces that don’t have a time stamp and are effortless in conveying a certain sense of style. Minimalist with a dash of modernity.

 

 

Rey Fall/Winter 2013-14

Rey Fall/Winter 2013-14

 

Rey Fall/Winter 2013-14

Rey Fall/Winter 2013-14

 

Rey Fall/Winter 2013-14

Rey Fall/Winter 2013-14

 

Rey Fall/Winter 2013-14

Rey Fall/Winter 2013-14

 

 

Huginn Muninn

 

Using Icelandic cultural history, Huginn’s debut with their first shirt collection reflected just that. Its all about being true to your roots. Celebration of your culture and uniqueness of one’s own style regarless of the trends. Huginn Muninn brand brings forth that mantra with a passion.

 

Huginn Muninn Fall/Winter 2013-14

Huginn Muninn Fall/Winter 2013-14

 

Huginn Muninn Fall/Winter 2013-14

Huginn Muninn Fall/Winter 2013-14

 

Huginn Muninn Fall/Winter 2013-14

Huginn Muninn Fall/Winter 2013-14

 

Huginn Muninn Fall/Winter 2013-14

Huginn Muninn Fall/Winter 2013-14

 

 

Farmers Market

 

Founded by an artistic couple in 2005, a designer and a musician this particular collection uses such muses to create. Using the various creative scenes as inspiration points, Farmers Market draws upon the Icelandic roots and how that has played a part in various forms of creativity and expression. City chic meets country elegance.

 

Farmers Market Fall/Winter 2013-14

Farmers Market Fall/Winter 2013-14

 

 

Farmers Market Fall/Winter 2013-14

Farmers Market Fall/Winter 2013-14

 

Farmers Market Fall/Winter 2013-14

Farmers Market Fall/Winter 2013-14

 

Farmers Market Fall/Winter 2013-14

Farmers Market Fall/Winter 2013-14

 

 

Mundi and 66º North

 

This collaboration called “Snow-Blind” was the highlight of Reykjavik Fashion Festival 2013, with the technical fustion of these two brands creating a snow-boarders fantasy come true. Eye-popping colours combined with futuristic  reflective fabrics creates a unique silhouette. And those treadmills – yeah we love it too!

 

Mundi & 66º North Collaboration Fall/Winter 2013-14

Mundi & 66º North Collaboration Fall/Winter 2013-14

 

Mundi & 66º North Collaboration Fall/Winter 2013-14

Mundi & 66º North Collaboration Fall/Winter 2013-14

 

 

Photography courtesy of Ingimar Flóvent/ Reykjavik Fashion Festival 2013

 

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