Home » FEATURES » Feature: Highlights / Pakistan’s PFDC Sunsilk Fashion Week S/S 2013 (part one)

Feature: Highlights / Pakistan’s PFDC Sunsilk Fashion Week S/S 2013 (part one)


L-R: Akif Mahmood; Karma Pink; Ittehad Textiles & Feeha Jamshed

L-R: Akif Mahmood; Karma Pink; Ittehad Textiles & Feeha Jamshed

 

 

Pakistani Prêt.

 

By: Hina P. Ansari

 

 

The ramps of Lahore Pakistan, lit up recently to present their Spring/Summer 2013 season. Contrary to standard fashion presentations, refreshingly they are showing the immediate season in the here and in the now. We couldn’t contain ourselves so our favourites are spread across two separate stories. Here we bring you  the first 4 favourite designers who caught our eye!

 

 

 

 

Akif Mahmood

“Montage”

 

The mysterious allure of the collage is Akif Mahmood’s focal point for his Spring/Summer 2013 collection. For him it was blending and mixing of the various textures, prints and design philosophies which lends itself to create a brand new visual. Embroidery and applique frolicked with the varying hemlines and changing silhouettes from one look to the next. The eye-catching stencil work and the rich volumes gives this presentation a dramatic overture.

 

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Akif Mahmood Spring/Summer 2013-14

Akif Mahmood Spring/Summer 2013

 

Designer, Akif Mahmood

Designer, Akif Mahmood

 

 

Feeha Jamshed

 

Feeha decidedly took a historical approach by focusing on the dressing styles of women dating back  to early 19th century through the 60s as well as the iconic 90s-working woman. The visual impact of the liberal use of white and black, which playfully comes to life in the world of leopard prints, scallops and checkers just inches past predictable and into the modern stylistic world. Flowy fabrics with different cuts successfully straddles between homage of the past and innovation of the future, while firmly present in the now.

 

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Feeha Jamshed Spring/Summer 2013

Feeha Jamshed Spring/Summer 2013

 

Designer, Feeha Jamshed

Designer, Feeha Jamshed

 

 

 

Ittehad Textiles 

 

Drawing their inspiration from various fashionable cultures including that from the timeless English florals to classic silhouette of Audrey Hepburn and utilizing such season-friendly fabrics such as lawn, chiffons and silks, this fashion house understands the needs of the style savvy Pakistani woman. The silhouette is voluminous where it needs to be, and straight cut where it suits it the most. Not being bound to one look affords this collection to ebb and flow in style and design, with traditional homage in terms of pieces including the slick ensembles for gents.

 

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

Ittehad Textiles Spring/Summer 2013

Ittehad Textiles Spring/Summer 2013

 

 

 

Karma Pink

“Gatsby”

 

Channeling the flapper girls from F. Scott Fitzgerald’s classic novel and now the latest onscreen adaptation (and current fashion frenzy) The Great Gatsby, this designer shows her formidable foresight when understanding the next hot pop-cultural fashion movement.  ”Gatsby” was filled with fantastic and flirty silhouettes, all paying homage to this particular style revolution. Crystal and sequins were at every focal point, giving each ensemble a wonderful injection of literati into the Pakistani style scene.

 

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

Karma Pink Spring/Summer 2013

Karma Pink Spring/Summer 2013

 

 

Photography courtesy of Faisal Farooqui and his team at Dragonfly  

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