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Feature: Go Further With Ford Trend Conference 2013


 

The Henry Ford Museum

The Henry Ford Museum

 

 

The Ford Vision.

 

By: Hina P. Ansari

 

 

 

It was time to sit back and absorb all things FORD. With “Go Further With Ford” Trend Conference taking place in Dearborn Michigan, this summit of ideas is something you wouldn’t expect a car company to entertain or hold for that matter. However currently in it’s 3rd year you can see how forward thinking this automotive company really is.

 

The two-day conference started with a lovely cocktail reception at The Westin Detroit Metropolitan Airport  (which actually is probably one of the nicest airport hotels I’ve stayed in as of late); followed by an opening reception dinner at The Henry Ford Museum. I’m not the type to drop my bags and scurry over to a car museum as part of my tourism itinerary, but let me tell you — the Museum offers up everything. A jaw-dropping history, which spans the earth, sky, rails and road presented in part American History, part Civil Liberties lesson and part engineering class. And I loved it.

 

 

Greenfield Village Edison Locomotive

Greenfield Village Edison Locomotive

 

 

We were warmly welcomed by the President and Chief Executive Officer of The Ford Motor Company, Alan Mulally who with his undeniable all-American charm, regaled us with Ford’s missive as it travelled through the decades with a firm vision on where it is Ford wants to go. He referred to a classic advertisement the company took out in the Saturday Evening Post on January 24, 1925. Detailing Henry Ford’s original vision of providing transportation to the masses. “Opening the Highways to All Mankind” was the tag line in the printed advertisement.

 

 

Alan Mulally Unveils "Opening the Highways to All Mankind"

Alan Mulally Unveils "Opening the Highways to All Mankind"

 

 

This evening, Ford and The Henry Ford worked together to reveal an unveiling of a restored historic painting which was used in the ad.  The unveiling executed by Mulally himself was a great indicator on how focussed Ford is with respect to bringing the vision to the people of America and the world.

 

As a preview on what to expect tomorrow (as tomorrow is the full conference day), Mulally called upon the stage callApple Co-Founder Steve Wozniak which was (for an Mac geek myself) pretty damn cool.

 

After the incredible sit-down dinner we were encouraged to explore the unique Museum over coffee and dessert. One thing is for sure: One can’t exactly grasp the magnitude of Ford’s contribution to the American automotive history in a couple of hours. This Museum (which is located in a very expansive campus) is meant to be explored, slowly and deliberately. Highlights included their awesome display of the real presidential cars from Reagan, Kennedy and Lincoln Administrations, very cool concept cars and of course the bus where Rosa Parks took her historical stand.

 

Rosa Parks Bus

Rosa Parks Bus

 

 

President Reagan's car

President Reagan's car

 

President Kennedy's car

President Kennedy's car

 

 

Amazing examples of automotive design include various concept cars, the iconic finned Cadillac Eldorado as well as various 50s models situated in a section of the museum which recreated the iconic 50s drive-in diner ambience with fluorescent tube lighting and all.
A great day to kick off what will be no doubt a pretty impressive conference.

 

 

Photography courtesy of The Henry Ford Museum (Rosa Parks Bus, Greenfield Village Edison Locomotive, Mulally with Painting, The Henry Ford Museum)  

 

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