Home » GLOBAL DESIGNER SPOTLIGHT » Global Designer Spotlight: London

Global Designer Spotlight: London


Ladies black hoodie

Ladies' black hoodie

 

TeamIMANI combines faith with fashion.

 

By: Andrea Lo

Hong Kong

 

 

With a mission statement upholding the label’s intention of celebrating faith in our diverse world, TeamIMANI is a refreshing concept brand that is fast taking over the fashion world by storm.  Established in July 2011 by pro-footballer, Papa Agyemang backed by an enthusiastic team of young talents, the London-based brand is already gaining international recognition across Europe, the U.S., Africa and the Far East.

 

Professional footballer, Asamoah Gyan pictured in TeamIMANI

Professional footballer, Asamoah Gyan pictured in TeamIMANI

 

IMANI, meaning faith in Swahili, is an aspiring global apparel brand that is seeking to ‘bring the idea of faith as a desirable product in multi-faith, multi-cultural, multi-ethnic and multi-national ways’. TeamIMANI currently features apparel for men and women, as well as a junior line, a sports collection, and accessories. The Spring/Summer 2012 line, in particular, consists of casual attire including tracksuits, hood as well as an array of T-shirts. With the TeamIMANI logo emblazoned across each and every one of the pieces, they also feature a variety of such innovative slogans as Keep the Imani, Let Them Talk, and I Belong to Jesus, to name a few.

 

Rabiu Mohamme  in TeamIMANI during Ghana v Brazil match, Sept 2011

Rabiu Mohamme in TeamIMANI during Ghana v Brazil match, Sept 2011

 

The casual aesthetic of the Team IMANI brand has proved to be a hit with such prominent sporting figures as former Sunderland star Asamoah Gyan, who is currently enjoying a luxurious loan spell in the UEA playing for Al Ain; as well as his Ghanaian compatriot Rabiu Mohammed, who plays for Evian Thonon Gaillard in France. Meanwhile, Japanese rising football star Ryo Miyaichi, who is currently on loan to the Bolton Wanderers from Arsenal, has also been spotted with a Keep the Imani T-shirt.

 

Ladies Tank Top

Ladies Tank Top

 

With a team of talented designers fronting their campaigns and having already created a buzz through extensive promoting in social media, Team IMANI is definitely the next big thing to look out for.

 

For more information, see TeamIMANI’s official website: http://www.teamimani.co.uk

 

Photography courtesy of Papa Agyemang and TeamIMANI.co.uk

 

*Andrea was born in East York, Canada, and shuffles back and forth between her native Hong Kong and studying in England. She is currently completing her final semester studying Published Media with Communication, Media and Culture at Oxford Brookes University.  She is also a contributing writer for The Wild Magazine, a New York-based publication.

Here are more global fashion stories

Add Comment Register



Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>