Home » FEATURES » Feature: Australia Fashion Week S/S 2013-14

Feature: Australia Fashion Week S/S 2013-14


 

L-R:  Easton Pearson; Romance Was Born & Roopa Pemmaraju

L-R: Easton Pearson; Romance Was Born & Roopa Pemmaraju

 

 

Sydney sizzled at Mercedes Benz Fashion Week Australia where the Spring/Summer 2013-14 collections were unveiled. Here are our favourites! 

 

By: Hina P. Ansari

By Johnny

 

A mere young’un at only 4 years-old, this label definitely has made its mark in the Australian fashion scene. The winner of the Peroni Harper’s Bazaar Young Designer Award and a finalist on FoxTel’s Season 3 of Project Runway Australia in 2012, it’s no wonder that his previous Summer 2012-13 collection was shown to a packed audience teeming with fashion editors, buyers and the stylish set from Down Under. This year, designer Johnny Schembri takes a graphic turn with his latest collection of silhouette-hugging and seriously sexy line where angles and colours are punched up to a higher fashionable notch with the use of various patterns and graphic elements giving the whole look an edgy feel —  perfect for the Bondi Beach partiers.

 

By Johnny Spring/ Summer 2013-14 at Sydney Australia

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

By Johnny Spring/ Summer 2013-14

By Johnny Spring/ Summer 2013-14

 

 

 

 Easton Pearson

 

Headed by design duo Pamela Easton and Lydia Pearson, this firm fashionable fixture of the Australian fashion scene designs with a specific vision and for that specific woman. Someone who can take their designs and make them “their own”. They further explain their design philosophy, emphasizing the importance of “the sensuality of fabric against skin.”  With that mantra firmly in place, Easton Pearson brought forth a collection that is bright, colourful and playful in all the right places. The fantastic makeup treatment with the bee-hive sensibility literally tops off the collection which boasts a fabulous variety of textures, playful cuts and in a delightfully sherbet-esque feast of colours.

 

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

Easton Pearson Spring/Summer 2013-14

Easton Pearson Spring/Summer 2013-14

 

 

Ginger & Smart

 

“Chic, modern and effortless” are key words that best describe this collection and the fashion vision held by this fashion design team.  Recently accredited with Ethical Clothing Australia, Ginger & Smart also includes leather accessories, designer looks as well as product line that “cater to the luxury lifestyle”.  Key design elements including masterful pleating work, graphic elements, tapered pants and halter-type tops exudes a slick urban feel with a hint of playfulness.

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

 

 

Ginger & Smart Spring/Summer 2013-14

Ginger & Smart Spring/Summer 2013-14

 

 

 

Romance Was Born

 

When we first saw this collection our jaws dropped. Simply  because it was so different.  A “clothing experience” is something valued by this company and by the imaginative design team, Luke Sales and Anna Plunkett. And what an experience it is! It’s incredible concoction of colour and cut as well as the carnival-esque approach to each look  leaving you in a separate category of fabulousness all on its own. It’s no wonder that rock stars and fashion trendsetters are noted clients, seriously ready to dive right into their unique fashion galaxy. If a sugar high can be visualized and translated into the fashion world, I’m guessing this would be it. And I love it!

 

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

Romance Was Born Spring/Summer 2013-14

Romance Was Born Spring/Summer 2013-14

 

 

 

Roopa Pemmaraju

 

Noted for featuring the artworks of renowned Indigenous Australian artists on Indian fabrics, Roopa Pemmaraju has definitely created her own unique fashion voice. A firm believer of Fair Trade, royalties from the sale of each garment are returned to artists’ communities. Her Spring/Summer 2013-14 collection boasts a strong colourful palette. The artists works are displayed with such vibrancy that one can not help but be drawn into the intensely captivating storyboard being told from one look to the next.

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

Roopa Pemmaraju Spring/Summer 2013-14

Roopa Pemmaraju Spring/Summer 2013-14

 

 

Photography courtesy of Mercedes Benz Fashion Week Australia 

 

 

 

 

 

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