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City Style Snapshot: Prague





Witnessing a unique post-Communist fashion awakening. 

By: Morgan Childs

Prague, Czech Republic


What’s going on with Prague fashion? Half the year hidden away in winter coats (“Prague Spring” might have been a misnomer), the other half enduring jeers from their western neighbors for pairing sandals with socks, Czechs continue to negotiate their relationship with fashion—from the west, from the east, and from within. And it’s no surprise: for forty very recent years (and in the west, a very fashion-formative forty at that), dress in Czechoslovakia was, like just about everything else, a matter of strict regulation and restriction.


Now, however, the Czech Republic boasts one of the biggest-booming economies of the post-Communist states of Central and Eastern Europe, consumerism is on the up-and-up (and up), and Prague shopping centers crop up like mushrooms after a rain.



But Czech fashion can’t be bought at H&M. What has emerged out of the most recent twenty years of Prague fashion history is a climate of ingenuity. An active, diverse blogosphere provides a hub for debate among critics and consumers. DIY culture—a holdover, perhaps, of the homemade fashion that characterized the Communist era—impels an army of citizen-stylists to do their own tastemaking.


With a population just below 1.3 million, the city is large enough to have its own homespun celebrities but small enough to feel cozily, democratically, accessible. Winter may be long, but when in Paris and New York the window displays fade to brown and grey, the bright colors of a Praguer’s wardrobe rival only the city’s candy-heart façades.


What’s going on in Prague fashion is not what’s going on in French Elle or UK Marie Claire—so the Czech Republic has its own editions of both. An unconventional history does not a conventional style make. Regarding the socks-with-sandals thing, chastising the fashion “rulebreakers” just seems a little petty.


Photography by Morgan Childs 

*Morgan currently lives in Prague, Czech Republic, where she is an MA student in the Department of Anglophone Literatures and Cultures at Charles University.  She is a graduate of Barnard College and a native of Texas.  She tweets here: https://twitter.com/#!/MorganAChilds.

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