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Photo Feature: “City Chic” from Shanghai China

City Chic

      Fashion photographer Yocky Zhang sent us this fabulous shoot, “City Chic”  shot on location in Shanghai, China.   Crew credits:   Photographer :     Yocky Zhang @yockyzhang.com Stylist :                    Yali Qian  (CLÉMENT & CLÉMENT ) Make-Up:            ...

Photo Feature: “Gothic Tales” from Shanghai, China

"Gothic Tales" Photography by Yocky Zhang

      Direct from Shanghai, China, fashion photographer Yocky Zhang takes on a fantastical tale of luxury with a Gothic sensibility.   Here’s the story as told by Yocky: “The original concept for this photo spread  is to take a contemporary spin on a fairy tale with a slight Gothic feel. We choose a fairytale style...

Fashion Video: “Lost In Memory” from China

"Lost In Memory" directed by Yocky Zhang from Shanghai China

    Our latest fashion video is direct from one of our contributors from China.   Photographer Yocky Zhang (you will remember his work “Different Dynasty” photo feature) has taken a turn into fashion video direction with his first production of “Lost In Memory”   Click here to see this cool...

Photo Feature: “Different Dynasty” from China

"Different Dynasty" by Yocky Zhang

Shot in Zhujiajiao, China, fashion photographer Yocky Zhang takes us on a dynastic journey where fashion is fêted through the prism of culture, couture and all things regal.   The story as told by Yocky:   “It was based on the style from different Chinese dynasties. The stylist combined designer’s work with traditional Chinese theatre accessories....

Photo Feature: “No Border” from Shanghai, China

No Border

Shot in Shanghai, fashion photographer Yocky Zhang takes us on a global excursion filled with flags, colour and international models.   The story as told by Yocky:   “We have titled this shoot “No Border”. We combined flags, colours, movements with international models. The message is to deliver hope. There is No Border for life. People...

Photo Feature: “Urban Edge” from NingBo, China

Photoshoot for designer Helen Lee by Yocky Zhang

Shot on location at NingBo, China, Beijing & Shanghai-based photographer, Yocky Zhang brings to us this fabulous photo shoot (see photos below), revealing the interplay between urban elements and China’s natural essence.     The story in Yocky’s own words: This shoot was for Chinese fashion designer Helen Lee. Here we used  mainly...