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Feature: Audi Fashion Festival 2012: Highlights from Singapore


 

L-R: Saturday, Saena, A.W.O.L at Audi Fashion Festival 2012 in Singapore

L-R: Saturday, Saena, A.W.O.L at Audi Fashion Festival 2012 in Singapore

 

The 8th largest fashion capital of the world held their runway shows with unrivalled style. 

 

 

By: Audrey Kang

Singapore

 

 

The annual festival, held at the Tent at Orchard, featured not only high-end brands that everyone already knows about and love but also gave emerging local designers a chance in the spotlight.

 

Even the greatest names in fashion have humble beginnings, and these humble designers could very well be the next big things in fashion.

 

 

MAE PANG

PRE-SPRING 2013

 

 

Mae Pang Pre-Spring 2012 Collection

MAE PANG Pre-Spring 2013 Collection

 

Home grown Singaporean designer, Pang Ai Mei comes from a background in fashion. A freelance fashion stylist and contributor, Ai Mei was accepted into London’s Central Saint Martin’s 2009 cohort for BA (Hons) Womenswear, before graduating from LASALLE College of the Arts, Singapore, with a Diploma in Fashion Design, in 2008. Once a student from the top Junior College in Singapore, Pang was one of the six handpicked designers to work on a collaboration with WOODS & WOODS.

 

MAE PANG Pre-Spring 2013 Collection

MAE PANG Pre-Spring 2013 Collection

 

An independent concept label at the crossroads of both aesthetic and innovation, MAE PANG is inspired by greats such as London’s Dover Street Market and Colette in Paris, creating a forum for the experimental design/ concept enthusiast, cult fashion follower and intuitive modernist.

 

MAE PANG Pre-Spring 2013 Collection

MAE PANG Pre-Spring 2013 Collection

 

Founded in 2009, MAE PANG features futuristic designs with straight and clean lines, MAE PANG offers a breathe of colour into the Singapore Fashion industry – which largely embraces neutral colours and drapes.

 

http://mae-pang.com

 

 

MAX  TAN

PRE-SPRING 2013

 

 

MAX TAN Pre-Spring 2013 Collection

MAX TAN Pre-Spring 2013 Collection

 

After graduating in 2006 at the top of his school in Fashion Design from the Nanyang Academy of Fine Arts, Max went on to show his first collection at the Singapore Fashion Week in 2007 and was awarded the second runner-up position at the Singapore Fashion Designers Contest.

 

The label made its debut with the full-fledged S/S 2010 “Pressed” collection at PARCO next NEXT, a fashion design incubator project jointly created by Parco Singapore and the Textile & Fashion Federation (TAFF).

 

MAX TAN Pre-Spring 2013 Collection

MAX TAN Pre-Spring 2013 Collection

 

Featuring quirk cuts and silhouettes that conceal the wearer’s form, the label maximizes minimalist ideas. Designing for women with an artistic and intelligent bent, the brand has racked up numerous achievements such as being the first Asian label to showcase at the Modefabriek in Amsterdam in 2010 and featured in Vogue Japan.

 

MAX TAN Pre-Spring 2013 Collection

MAX TAN Pre-Spring 2013 Collection

 

 

Celebrating the relationship between masculine and feminine, Max. Tan features designs with garment that seem to fall apart, yet seem at harmony with its chaotic order in nature. Working with a neutral colour, each collection sees a twist in each design, ensuring the wearer gets a double take.

 

Max. Tan is stocked in various stores around Singapore and slowly extending its reach in the international market.

 

http://max-tan.com

 

 

A.W.O.L

 

A.W.O.L Collection

A.W.O.L Collection

 

All Walks Of Life by veteran fashion insider, Alfie Leong, debuted in 2004 with the belief that everyone is important, regardless of race, gender, religion or age.

 

Graduating from Raffles Design Institute in 1998, Leong is no stranger to the world of fashion. Winner of Singapore Fashion Designer Contest in 1995, Winner of Smirnoff International Contest in 1997, and Winner of Home furnishing Fabric Fashion Design in 1998, Leong has represented Singapore in various international fashion competitions such as the Smirnoff International Contest and Beijing Fashion Week.

 

A.W.O.L Collection

A.W.O.L Collection

 

A.W.O.L Collection

A.W.O.L Collection

 

A.W.O.L seeks originality and refinement in everyday people. The label features clean lines, high quality fabrics and feminine details that compliment the everyday woman. It celebrates every woman’s rights and individualism. With Leong’s signature combination of East meets West, he believes in constructing garments in unconventional ways. Practicality and creativity weighing both equally in his designs, the label produces pieces that are runway-ready and wearable in daily life.

 

A.WO.L is available in Singapore and Paris.

 

http://awol.sg

 

 

SATURDAY

 

 

SATURDAY Collection

SATURDAY Collection

 

The brainchild of Nic Wong – regarded as one of the few local designers that pioneered new grounds in the Singapore fashion scene – and Daniel Loh, SATURDAY “embodies the carefree spirit of the weekend soul”.  Why the name SATURDAY? Well, Saturday is of course, everyone’s favourite day of the week!

 

SATURDAY Collection

SATURDAY Collection

 

Established in 2009, SATURDAY focuses on the use of the colour grey, which to the designers, are the go-to colour as it adds a touch of reality to their designs without bringing it too over the top. SATURDAY’s dependence on grey stems from their want to make their designs wearable both on the runways and for the people they keep in mind while designing.

 

Each collection that SATURDAY produces is never truly complete – every collection is simply an adaptation of the previous. Designers Nic and Daniel focuses on aspects of the previous collection and magnify it, making it the focus for the next season.

 

SATURDAY Collection

SATURDAY Collection

 

SATURDAY prides itself on its quirky take on classic forms, with each collection marrying classic styles with up-to-date aesthetic elements. The label designs feature streamline silhouettes and minimalistic design, giving new meaning to the term “understated beauty”.

 

http://iwearsaturday.com

 

 

SAENA

PRE-SPRING 2013

 

SAENA Pre-Spring 2013 Collection

SAENA Pre-Spring 2013 Collection

 

The Berliner-by-choice, Saena Chun, studied Fashion Design in Seoul and at the ESMOD Paris, where she developed her love for elegant woman’s fashion.

 

Saena isn’t a stranger to fashion – the designer as worked for established brand names such as Celine, Chloé and Sonia Rykiel.

 

SAENA Pre-Spring 2013 Collection

SAENA Pre-Spring 2013 Collection

 

SAENA Pre-Spring 2013 Collection

SAENA Pre-Spring 2013 Collection

 

Established in 2009, Saena’s designs feature silky, flowing fabrics that lends a touch of feminine elegance to the wearer. Featuring distinctively feminine attire with a hint of ethereal romance, the label prides itself on producing garments made only from high-quality natural materials such as light silky fluid fabric like chiffon, crepe and light satin. Layering to achieve a transparency feel through the use of pleats and gathers is another thing that the Korean-born designer enjoys in her collections.

 

Launching two collections a year, Saena’s designs reflect her Asian heritage coupled with the European environment that she resides in.

 

http://saena.eu

 

Images courtesy of www.audifashionfestival.com

 

 

*Singapore born and bred Audrey is a full time Media student and unabashed bookworm. Also has an unhealthy love for shoes (unhealthy for her wallet, anyway!) and an inclination to wandering around observing people, besides her love for New York City and wishing to make it her home someday.http://coloredglasses.blogspot.com

 

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